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Aimer

Fragrance Design

Individual 

2022


Instructor: Marc Rosen

Aimer is a floral perfume brand for all the young beauties.It aspires to present a refined girlish fantasy. It is first love, ignorant, and expectations. Inspired from floral  scents. (Gardenia, Jasmine, Lily Flower, Tuberose).  Aimer means admire, which is a girl's expectation for fantasy, and a youth's pursuit of beautiful things. The overall shape of the fragrance is inspired by: in spring, a girl wearing a sun hat cozily enjoying a good time in the golden sunshine, dreaming about a beautiful love. The matte metal texture highlights the girl's inner respect for sincere love and expectation.






Model Pics From: Behance,  Nora Scholz. “Anna-Dora, Nude Colors”

© All rights reserved, Mengyao Yu, 2022. Pratt Institute.