Counter
Industrial Design, 3D Visualization, Art Direction
Established
2025
This project involved a comprehensive visual reimagining of Beautycounter, aimed at revitalizing the brand’s identity for a new era of luxury. I spearheaded the entire visual rendering output, serving as the Art Director and Lead Stylist for every digital scene. My approach focused on harmonizing the brand’s "Clean Beauty" heritage with a provocative, modern aesthetic. By meticulously orchestrating the interplay of light, shadow, and composition, I transformed the product lineup into a high-impact visual narrative that breathes new life into the brand's iconic presence.
