ESTUS
Fragrance Design
Individual
2021
Instructor: Alisa Zamir
Estus is a fragrance brand that integrates the beauty of perfume bottles into a mysterious and profound creation. The word ‘Estus’ originated from the god of creation and flame in Greek Mythology, Hephaestus. It is a Pure, Charming and Mysterious fragrance brand. The concept of Logo comes from the "Trinity", which represents the sublime concept in religion and theology. It acts as the brand's pattern, adding a sense of mystery to the whole tone. The concept of Logo comes from the "Trinity", which represents the sublime concept in religion and theology. It acts as the brand's pattern, adding a sense of mystery to the whole tone. In Greek mythology, Hephaestus is the god of fire and creation. It makes many magical objects, and also represents the unique fragrance equipment created by the estus brand. The choice of blue as the brand color means a pure, impurity-free, low-temperature fire. It means that artisans have the patience to craft each piece, producing an unparalleled pure creation.
In the past, people advocated theology and gave the mysterious and unreachable unknown a sublime image and connotation. With the progress of human civilization, more and more mysteries are being solved. We find these similarities across time and space, rational romance in theology, and yearning for modern science in classical art. This span does not only exist in the Renaissance period of old times, history has proved that it has always existed in the development of civilization. It is ESTUS' brand philosophy of distant resemblance across time and space. We infuse this concern into the fragrances of ESTUS, hoping that you can find a palpable similarity in the unknown, distant past and future. It can interpret your personality, your expectations, your demands and romance. Resonate with who you are in the moment.
