Hatice Schmidt
3D Visualization, Art Direction
Established
2025
Pentawards Gold Award: Beauty
Pentawards Gold Award: Sustainable Design/Beauty
Pentawards Silver Award: Luxury
Pentawards Silver Award: Sustainable Design Luxury
This project for German beauty entrepreneur Hatice Schmidt embodies a powerful narrative: the fusion of gritty industrial origins with refined luxury. I spearheaded the complete visual rendering output and all 3D motion graphics, translating Hatice’s unique life path into a compelling digital experience. My Art Direction focused on the provocative juxtaposition of a metallic chain-link casing—evoking punk-rock street life—against the opulent gleam of mirrored gold, creating a truly unique and refillable lipstick. Through dynamic lighting and sophisticated animation, I amplified the brand’s rebellious elegance and its commitment to sustainable luxury.
