Instructor: Alisa Zamir

This project aims to evaluate a brand design solution suitable for the Chinese beauty supplement market. Combining contemporary packaging design styles and ready-to-eat concepts to enrich the product forms of traditional Chinese medicated diets and modern medical supplement products, making it more acceptable to the younger generation. Heyan combines the modern medicine supplement with Chinese dietary foods and ready-to-eat concept. Using minimal style for their packaging to adapt to the Chinese young generation market.

At the very beginning  of my brand establishing, I was thinking about how to emphasize the brand stereotype.  Like sense of beauty, the harmonious vibe,  or using calligraphy to speak for Chinese brand. After my exploration, I found a clean and unified typeface is better for stand a technique based supplement company, in any occasions. Through my research, we found that in the Chinese market, the layout and bright colors of the introduction are very popular among young people. Therefore, we chose low saturation colors in the brand's visual. Dynamic shapes are the brand concept we emphasize. It represents the eclectic, full of possibilities and inclusiveness of young brands. “The metabolism of cells “ is the most concerned factor for beauty and health care products. We visualize this element as the representative image of the brand. The changing cells can better reflect the brand's identities, dynamism, and prospects for the future.