For the soft relaunch of Jack Harlow’s PHOUCS energy drink, I spearheaded the complete visual rendering output and 3D motion graphics, translating the artist’s unique persona into a dynamic brand experience. My Art Direction focused on a "digital stage" aesthetic, where each product pulsates with the raw energy and swagger of a live performance. Through cinematic lighting and audacious compositions, I captured Jack Harlow’s artistic essence—merging street-style cool with vibrant, high-impact visuals that resonate with his audience and redefine what an artist-led beverage brand can visually represent.