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Point of View

Industrial Design, 3D Visualization

Established

2024


Designed for blockbuster influencer Mikayla Nogueira, Point of View is a brand built on transparency, inclusivity, and functional honesty. I spearheaded the complete visual rendering output, focusing on a digital Art Direction that reflects the brand’s "no-fuss" philosophy. My work centered on highlighting the innovative industrial design and custom functional details—such as the spill-proof locking collars and the hidden, hygienic spatula integrated into the cap. Through clean, high-fidelity visualization, I elevated the minimalist white aesthetic to showcase a brand that is welcoming, approachable, and meticulously engineered for everyday use.


Campaign photography: Sam Nixon







©All rights reserved, Mengyao Yu. Established. 2024.