Sarah Creal
Industrial Design, 3D Visualization
Established
2024
Pentawards Gold Award
Dieline 3rd Place
For the launch of Sarah Creal, I spearheaded the industrial design of the brand’s most iconic silhouettes, including the lipstick, bronzer, and concealer. The signature "stacked ring" motif serves as the central design language—a tactile, luxurious element that bridges the gap between mid-century vintage glamour and 21st-century minimalism.
My role extended beyond physical form to encompass the entire digital visual ecosystem. I directed and executed all high-fidelity 3D renderings and motion graphics for the packaging and complex componentry. By harmonizing industrial engineering with cinematic Art Direction, I ensured that every digital touchpoint—from the metallic reflections of the gold-plated texture—perfectly mirrored the brand's "anything but beige" philosophy.
This design for Sarah Creal’s refillable lipstick is a sophisticated study in material contrast and timeless glamour. Drawing inspiration from the bold, metallic jewelry of the 1980s, the silhouette features a luxurious gold-plated base that evokes a vintage, high-fashion aesthetic. The lipstick bullet itself is meticulously embossed with the brand’s signature logo texture, adding an extra layer of curated detail.
To balance this classic luxury, the cap is finished in a vibrant, soft-touch lime green, providing a modern tension and a bold pop of color. This eclectic clash—where space-age textures meet zippo-like vintage references—perfectly reflects the brand’s mission to celebrate women over 40 who are fun, sophisticated, and daring. The final output is an "anything but beige" statement piece that symbolizes a youthful, radiant spirit through premium art direction and masterful styling.
