TME Social Media Visual System
Client: Tencent Music Entertainment
Team: Superunion, China
2020
︎ TME_official
TME Visual System Upgrade is a long-spanning project. The part I'm responsible for is the typography specification for social media announcements in the visual system. It is divided into several different usage scenarios. There are also very specific specifications for the use of pictures in each scene. For example, the size ratio of the portrait, the ratio of the long image and the wide image, etc.
It's a new way to showcase the power of TME on social media. Use brand new templates in all of their sections, like TME Music Weekly covers and more.
Different Typographic Specifications:
The Final Version of Typographic Specification:
