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Topcare

Packaging

Individual 

2020


Topcare is a well-known brand of medical care products. It covers a wide range of product lines. This includes electronic thermometers. At the beginning of 20 years, the Covid-19 pandemic. Sales of such supplies began to skyrocket. After investigation, I found that there are many kinds of electronic thermometers in general medical supply stores, but the packaging is almost the same. I hope to differentiate Topcare's products by rejuvenating their packaging. The packaging uses light shades overall. It has clean lines and bright colors. I toned down Topcare's original brand color. Considering the different usage scenarios of electronic thermometers for women, I designed a special red packaging for female users.








© All rights reserved, Mengyao Yu, 2020. Pratt Institute.